Heretic — hero
Boldly redefining
The rules of tradition
Web · 2026 · Single malt whisky
01 — Overview

Heretic homepage

The homepage, a giant lilac display lockup over a graded cask hall, corner labels anchoring the doctrine.

02 — The brief

A rebel whisky needed a site with attitude: cinematic motion, a striking palette and type, and a scroll that pulls you through the story. Bold, smoky, personal, never dull.

Whisky, dramatic light
03 — The approach

Built in Next.js with GSAP: a preloader ritual, scroll-scrubbed parallax, image clip-reveals (a lilac panel wiping up off each frame), an arched curved gallery and a staggered full-screen menu. One luminous accent doing all the work.

Cask cellar

Heretic, The Stories

The Stories, chapter pages carry the same display + corner-label system, image-led throughout.

04 — The casks

Production told through casks and patience: “every cask strikes a perfect balance between power and finesse, peat and vision, matter and soul.” Hand-selected for character, not convention.

Cask detail
Pages
The Doctrine
The Stories
The Casks
Identity
Ink
#070807
Panel
#131313
Lilac
#cdaeff
Typeface
Aa Gg

Space Grotesk (heavy display) over Inter, DM Mono labels: loud, modern, uncompromising.

Voice

Sophisticated yet irreverent: bold, smoky, personal. “Whisky isn’t just a product, it is an idea.” Joy, irony and a pinch of healthy madness.

Live
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Spec
Scope
Front-end design · build
Stack
Next.js · Tailwind · GSAP
Type
Space Grotesk · DM Mono · Inter
Status
Live
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